Mitch Axelrod

Author: The New Game
Specialist: Axiology & The Value Profile

Mitchell Axelrod is founder of Axelrod & Associates, a business consulting firm, Axelrod Learning, a publisher of business and life skills training, workshops and materials. Consulting and speaking since 1978, Mitch has presented more than 3,000 seminars, workshops, lectures, keynotes and clinics to one million people from 30 countries on business, sales, marketing, life skills and playing the new game.

Mitch consults with Fortune 500 corporations, banks, insurance companies, small businesses and individuals on how to boost income, increase sales and profits, and derive more fun, fulfillment and satisfaction from work. Mitch teaches technologies and shares philosophies for people to enrich life, enhance livelihood, and earn a more prosperous living.

He hosted Success-Abilities… 21 Life Skills for the 21st Century, on WEVD in New York, a prime time talk-radio show about workplace success and prosperous living. Mitch was featured in a one-hour television special, “Let’s Communicate: Issues That Effect Family Life” sponsored by the West Orange Municipal Alliance and New Jersey Council on Alcohol and Drug Abuse. Focused on Success-Abilities for Teens, this show aired for three months on New Jersey cable networks to 250,000 homes on the East coast.

He speaks at universities, associations, organizations and corporations and has been a guest on New York’s WABC, WQCD, WXRK, the Business Radio Network, Entrepreneur/WSradio.com and hundreds of other radio shows.

Mitch is featured in the first anniversary article on, Columbine and American Values by the Newhouse News Service. He shares the lead story with Presidential Advisor Karen Hughes and Governor Jane Swift, “When Women Professionals Step Down” and has appeared in national publications including American Express Your Company, National Underwriter, Selling Advantage, Executive Sales Briefing, Selling Power and Professional Speaker Magazine. He is quoted and mentioned in dozens of articles on the Internet at CareerBuilder.com, theWhiz.com, TheGuild.com and many more.

The Axelrod Learning library of books, essays, special reports, seminars, audio and video tapes, workbooks, courses and training programs are used by tens of thousands of people in the U.S. and 30 countries around the world. Mitch’s Max Sales skills course has the distinction of being approved by the legal departments at Prudential and Met Life. He consults to IBM and other Fortune 500 companies.

As a past Board Member of the National Speaker’s Association New York, in 1996 Mitch was presented the Golden Mike Award for speaking excellence and industry contribution. He co-founded and is Past-Chairman of the Mentor-Mentee program, which has positively impacted the lives of hundreds of professionals. He has personally coached and mentored more than 3,000 people to enhance life and improve market value.

Mitch’s has published, Sales Alchemy… Turning Your Customers Into Gold; Get Powerful Testimonials, Ringing Endorsements and MEGA-Referrals; Seven Ways to Lift Your Leverage-Ability and is a featured contributor in, The Most Effective Articles Ever Written, and How to Survive a Recession.

Mitch’s current book, The NEW Game of Business is being hailed as the NEW game-changing philosophy of business. Mitch is a master of The NEW Game - he has been applying New Game principles and strategies in his business and with his clients for a quarter century. His next book, The NEW Game of Money will be released early next year.

Axelrod publishes newsletters, Life Skills for Business, Business Skills for Life™, The Daily Bread™ and
The NEW Game News™!

Mitch lives with his son Adam and his bulldog Bruiser in West Orange, New Jersey.

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